Ford could roll out an Uber-like ride-hailing service even before the company’s self-driving cars are ready to hit the streets.
“I would never rule that out,” Raj Nair, the company’s executive vice president and president of North America, told Business Insider when asked if the company would launch an on-demand mobility service with a human driver.
“I think we are evaluating a lot of things in Ford mobility and I think a lot of it will depend on the pilots we are running right now. We’ll have to see if those business models are going to work or see if those business models need further modification, whether it be autonomy or advances in connectivity,” Nair said.
“Going forward with autonomous vehicles, it’s likely to be an owned fleet, which makes that vehicle management as a service so key,” Nair said. “I think all of us have some thoughts about what value we could add into vehicle management as a system.”