#A24BehindTheTech: Mahmood Oyewo

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Mahmood Oyewo is 26 year-old app developer from Nigeria. At an early age, Oyewo participated in science fairs and always wanted to know how things worked. This inquisitiveness led him to start his first company, Mabtech Solutions, before university. He made radio transmitter circuits as a hobbyist and sold to friends who played pranks by broadcasting messages, he also wrote C++ applications and sold to secondary schools. These experiences convinced him to create an impact with his knowledge and also make a living out of it. In 2009, Oyewo and his brother, Mukhtar, built a mobile airtime top-up solution. “The solution was to be tied to Globacom’s airtime APIs. We presented this solution to a director then and of course because we were young lads, we were never taken seriously.” They didn’t let that disappointment affect them. Instead, they registered an app development and management company called MobiQube.

In 2012, with the intention of collating innovative mobile applications in Africa and offering locally relevant apps to users based on their location, they built a location-based mobile app aggregator. “This was in response to the complaint that many African apps get lost in the app stores which kept potential users from finding them. We unfortunately faced the same fate as we were trying to save other African apps from, the RubiQube mobile app itself got lost in the noise that characterizes the Google Play and Apple App stores,” says Oyewo. In late 2015, they decided to pivot from a mobile application to the current video advertising service called RubiQube. It is an advertising technology company with focus on video and other super rich media, with a goal to acquire high-value users and drive customer engagement through its state-of-the-art advertising services. Today, RubiQube Limited has worked with some of the top brands in Nigeria, which include Nestle, GSK, Visa, Zenith Bank, UBA and Coca-Cola.

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