Kim Kardashian’s company, Kimsaprincess Inc., just got served for its endorsement of LuMee.
LuMee, a smartphone case, which is promoted by Kimisaprincess Inc, comes with an integrated light to help users take the perfect selfie.
On Monday, a man called Hooshmand Harooni of Snaplight filed a patent infringement lawsuit in California federal court. According to the complaint, Harooni filed a patent in 2013 for an “integrated lighting accessory and case for a mobile phone device.”
Mr Harooni’s patent infringement lawsuit reportedly claims Snaplight’s profits have suffered as a result of the LuMee case and Kardashian’s promotion of it to her 165 million-plus social followers across Twitter, Facebook, and Instagram.
Urban Outfitters is also being sued for having “benefitted financially through increased sales of the LuMee selfie cases,” reads the lawsuit.
In a statement, Snaplight’s founder Bardia Rahim said LuMee “created doubt in our technological and operational integrity” by launching the product.
“It’s illegal to try and monopolise the market, but more than that, it’s un-American to do it when you’re being deceptive and unethical the entire time,” he added.
A representative for Kardashian said: “The patent lawsuit filed by Snaplight has no merit and is just another attempted shakedown. Kim has done absolutely nothing wrong.”
In November, LuMee filed a lawsuit against Snaplight for infringing on its patent. That case is currently pending in Delaware federal court.