Lanvin, France’s oldest fashion brand, named on Tuesday Olivier Lapidus as its new artistic director, following the departure of Bouchra Jarrar.
Olivier Lapidus, 59, is the grandson of a Russian emigre tailor and the son of the late, well-known French couturier Ted Lapidus is a prominent figure in high-tech fashion.
He was artistic director of Lapidus for 11 years, where he advocated a marriage between haute couture, crafts and industrial research laboratories.
“I welcome the arrival of Olivier Lapidus to the artistic direction of Lanvin,” the company’s formidable owner, Taiwanese media magnate Shaw-Lan Wang, announced in a statement on Tuesday.
“His great understanding of the world of this house, the world of fashion and design, and his resolutely modern approach will bring Lanvin to new horizons,” she added.
Founded in 1889, Lanvin is one of France’s last major independent fashion labels in an industry dominated by multi-brand groups such as LVMH and Kering.
It has been in turmoil since the shock sacking in 2015 of previous designer Alber Elbaz after a boardroom dispute and faces a deepening crisis amid slumping sales.
Wang and Lanvin’s other major shareholder, Swiss businessman Ralph Bartel, plan to recapitalise the company and relaunch the brand, according to the French business magazine Challenges.